A New Chapter for Bankii
We are proud to announce that Ayobami-Akanbi Fareed has been appointed as our Head of Operations & Strategy. Fareed is a veteran of Africa’s crypto and fintech scene, known for his visionary approach to marketing, education, and user growth in the emerging markets. His arrival comes at a pivotal moment as Bankii accelerates its mission to empower financial inclusion in Africa through blockchain-powered solutions. With Fareed on board, we are confident in taking the next steps toward our bold vision.
A Journey Through Web3 and Fintech
Fareed’s career is a testament to his passion for the Web3 ecosystem. Early on, he joined FTX Africa’s expansion team, focusing on content and community initiatives. In that role, he helped educate and onboard users across the continent , from university students in Nigeria to crypto communities in Ghana, Kenya, and South Africa. FTX was instrumental in Africa’s crypto boom, processing billions of dollars in local transactions each month and Fareed played a key part in making that platform accessible to new users.
In addition to his startup work, Fareed has been active in Web3 media. He has authored Hundreds of articles for crypto publications and collaborated with web3 media platforms helping to deliver unbiased blockchain news and education. His articles on topics like African crypto regulations have earned him a reputation as a clear, insightful communicator. In every role, Fareed has demonstrated exceptional content strategy and go-to-market skills.
Importantly, Fareed has also contributed directly to Bankii’s journey. Prior to this promotion, he served as Bankii’s Content and Communication Manager, aligning our messaging with the needs of African users. This insider perspective on Bankii’s platform and mission means he can hit the ground running in his new leadership role.
Why We’re Excited
We’re thrilled to have Fareed helm our operations and strategy because his experience matches Bankii’s ambitions perfectly. Bankii’s founding mission is to solve financial inclusion and cross-border payment challenges in emerging markets through blockchain. Fareed’s deep knowledge of these markets and proven track record will help accelerate our growth. He understands firsthand why Nigerians, Ghanaians, Kenyans and South Africans are adopting crypto – often due to high inflation and limited banking access, and he knows how to communicate solutions effectively in these contexts.
Fareed will be instrumental in refining Bankii’s go-to-market strategy. His expertise in content and campaign execution means Bankii’s messaging will be sharper and our user education even stronger.
Together with the Bankii team, he plans to leverage partnerships and local insights to build brand trust and user bases in target markets like Nigeria, Ghana, Kenya and South Africa. His appointment also signals Bankii’s commitment to Web3 leadership, blending visionary crypto strategy with real-world fintech usability.
Scaling Bankii’s Vision
Looking ahead, Fareed is focused on expanding Bankii’s footprint across Africa and beyond. He shares our vision of bringing more people into the digital economy. This means not only growing our user base, but also educating communities about decentralized finance (DeFi) and how it can preserve wealth and facilitate affordable remittances. By customizing Bankii’s offerings to local needs, he aims to make our hybrid finance solutions as impactful as possible.
Bankii’s strategy is to roll out products like the Bankii Card and digital asset services in markets with rapid crypto adoption. Under Fareed’s leadership, we will continue to innovate, enhancing the Bankii app, launching new features, and strengthening partnerships , so that anyone, anywhere can manage and grow their money safely and seamlessly. His forward-thinking approach to operations and strategy will be key to scaling those efforts.
Looking Ahead
As Fareed steps into his new role, Bankii is more energized than ever. His arrival marks the beginning of an exciting chapter. Together, we look forward to breaking new ground in crypto financial inclusion across emerging markets
